Here’s Why Selling Your Company the Wrong Way Can Cost You Millions — and How to Fix It
Selling your company is likely the biggest financial decision of your life. But most owners don’t realize the process is rigged — against them.
Too often, owners:
- Hire a broker who shops them to everyone with a checkbook
- Accept a deal with the wrong buyer just because it’s "all cash"
- Miss out on the real value that comes from proper preparation
- Already know their likely buyer yet hire a broker anyways
What’s the Cost?
Millions. Literally. We’ve seen owners leave 20–40% of their company’s real value behind — not because the company was bad, but because the sale was rushed, poorly positioned, or misrepresented.
The Fix: A Smarter Exit
- Start with a reverse valuation (from your buyer’s lens)
- Build a bank-ready “book” that highlights value — not just profit
- Go direct to strategic or fund buyers without middlemen
- Focus on alignment: vision, hold period, and structure — not just price
- Consider capital sources and their impact ( earn-out, owner financed etc.)
You Only Sell Once. Make It Count.
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